If you want to discover the strengths and weaknesses of your website, conduct an audit. An independent audit performed by specialists makes it easier to make improvements and modifications. A website after an audit can start generating more profits than before.

Why conduct a website audit?

Websites vary in quality. Every user is aware that there are better and worse ones. However, no brand wants to associate its products with a website that brings no profits. A website audit allows for determining the website’s advantages, disadvantages, identifying areas for improvement, and finding ways to make the site more user and algorithm-friendly. This way, an audit forms the basis for effective website optimization and proper indexing. A significant aspect of an audit is the ability to find errors on the site, eliminate them, assess the level of linking, evaluate the quality of texts for users and search engines, assess page loading speed not only on computers but also on mobile devices. Professionals conducting a website audit also assess the quality and relevance of keywords used, their quantity, and competitiveness. When talking about a professional conducting an audit, it’s important to note that it should not be someone who created the website. It should be someone entirely objective, who won’t try to hide any potential website errors.

SEO Audit

One of the audits performed for a website is an SEO audit. Its main purpose is to evaluate the website’s positioning on the Internet. During the audit, the results that the website provides when searched on search engines are assessed and checked. Often, poor SEO practices are responsible for unfavorable positions in search results. An additional benefit of an audit is the opportunity to evaluate the content used on the website, its quality, and the keywords used in the text. The auditor will determine whether they are used correctly and whether there are too few or too many of them. An excess of keywords is as harmful as their absence. An SEO audit may also suggest solutions to problems or ways to modify faulty elements. Typically, an SEO audit report is provided in the form of a text file, with results, descriptions, a list of elements to improve, and suggestions for further site development after implementing modifications.

UX Audit

The User Experience (UX) audit aims to evaluate the overall usability of a website. It helps answer questions about why conversion rates are low on the site, why visits don’t translate into purchases, registrations, or subscriptions. The conducted audit assesses how the website functions, its main structure, and composition. It analyzes how content is conveyed to the user, whether the information is understandable, or if the content is unclear and complicated. Additionally, the UX audit examines the construction of forms, their ease of use, readability, and the placement of clickable elements on the website. An essential part of the audit is also analyzing loading speed and the appearance of the mobile version of the site (especially its readability, loading speed, and user-friendliness). If any of these elements fail, the site might not generate any traffic or profits. The UX audit allows the assessment of faulty elements and the development of methods for their repair.

Content Audit

Visual elements are often additions to a website. However, content can play the most significant role, provided it meets the requirements of users and search engines. Text on a website must be interesting, credible, and reliable. A content audit evaluates all factors related to the content. The auditor analyzes the website’s content and adjusts it, allowing for the evaluation of how users perceive the texts. It helps determine the target audience, whether the content is valuable to readers, considered reliable, whether it’s read or abandoned midway, and whether it encourages anticipation of further publications. Simultaneously, an audit can make it easier to determine which topics or presentation styles resonate best with users. This facilitates the creation of strategies using the potential hidden in the website’s content. With knowledge of what appeals to users, this can be used as a foundation for a marketing campaign.

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Conversion Audit

An essential aspect for every website is a conversion audit. It helps identify reasons why implemented actions do not lead to achieving goals (conversions) and why users are not becoming active. This is particularly crucial for online stores. The audit examines the site in terms of its alignment with the target audience and the way content is conveyed. It assesses which actions or lack thereof result in minimal site traffic and no real conversions. It also presents remedial measures by determining how to optimize the site to generate interest and profits. Simultaneously, the audit confirms or eliminates the existence of obstacles hindering users, such as registration, purchasing, or commenting.