UX & Conversion Rate Optimisation Audit

Your site has traffic but conversion is low?

In 7–10 days I'll show you exactly where users are dropping out of the funnel β€” and what to change so that conversion stops being a guessing game.

No commitment Β· I'll identify 3–5 of the biggest UX issues on your site

Through a detailed user experience analysis and restructuring of the site's information architecture, we managed to increase conversion by 82% and reduce the cost per lead by 38%.
Case study: Coders Lab. (project delivered as Chief Marketing Officer)
+82%
conversion lift
βˆ’38%
cost per lead
βˆ’17pp
bounce rate
The problem

3 reasons your site doesn't convert,
even with solid traffic

01
Users don't know what to do next
Weak CTAs, hidden buttons, no clear path. The user scrolls, reads β€” but has no idea what "now" looks like. Result: 70% leave without taking any action.bounce rate 60%+
02
The site doesn't build trust
No customer reviews, certificates or credibility signals. The user thinks: "is this a legitimate company?" Trust determines conversion before anyone even reads your offer.
03
Too many steps to conversion
The form has 12 fields. Checkout requires registration. The price is buried three clicks deep. Every extra step costs βˆ’20% in conversions β€” that's not theory, it's data from thousands of sites.
The result? You pay for traffic β€” Google Ads, SEO, social β€” but 80% of users leave because the site doesn't help them buy. Marketing is working. The site isn't converting.
Scope

What you get

Not UX theory. A concrete report with issues annotated on screenshots β€” and recommendations you can hand straight to a developer with the words "do this."

01
Prioritised issues report
PDF, 15–25 pages. Every issue described with a screenshot, an impact rating and a concrete fix. Split into three priority levels:
  • Critical β€” fix within 7 days, highest impact
  • Important β€” fix within 30 days, medium impact
  • Nice-to-have β€” backlog, low impact
02
Annotated screenshots
Every issue visually marked with a note. You see exactly where the problem is β€” no hunting through paragraphs of text. Example: "This CTA is hidden below the fold. 60% of users never see it. Move it 300px higher."
03
Concrete fix recommendations
For every issue: what to fix (specific element), why it matters (conversion impact), how to do it (with good/bad examples). Ready to hand to a developer without further explanation.
04
Heatmap & session recording analysis optional
If you have Hotjar or Microsoft Clarity β€” I analyse where users click, how they scroll and where they drop off. Real user behaviour, not theory. I surface patterns no expert could guess without data.
05
Industry benchmarks
I compare your conversion rate against norms in your category β€” e-commerce, B2B SaaS, lead generation. You'll know whether you're below average, at par or above β€” and by how much there is to gain.
06
Q&A session (1h)
After delivery β€” a call with the full report on screen. I walk through every issue, answer questions, help prioritise. You leave with 100% clarity on what to tackle first.
UX & Conversion Rate Optimisation Audit
Issues report Β· Annotated screenshots Β· Fix recommendations Β· Q&A session
  • Prioritised issues report (PDF, 15–25 pages)
  • Screenshots with annotated problems
  • Concrete recommendations β€” ready to hand to a developer
  • Heatmap analysis (if you have Hotjar or Clarity)
  • Industry benchmarks
  • Q&A session (1h)
€1 490 net Β· 7–10 business days
Book a free call
Optional add-on
Wireframes for key pages
Low-fidelity wireframes of the homepage, product or service page and form β€” showing how the site should look after the recommendations are implemented. A ready-made brief for your designer: "this is what the site should look like after the fix."
+ €690 net
Ask about wireframes
Who it's for

This audit is for you if…

Situation 1

You have traffic but conversion is stagnant

  • You're spending on Google Ads or Meta Ads β€” traffic is growing, conversion isn't
  • Bounce rate above 60%, average time on site under 30 seconds
  • Users add to cart but don't complete the purchase
  • You know something is wrong, you just don't know what

This audit will show you exactly which elements are blocking conversion β€” and in what order to fix them.

Situation 2

You're planning a redesign or a new site

  • You want a new site or redesign but don't know what to prioritise
  • You have wireframes from an agency β€” you're not sure they'll actually work
  • You want an objective assessment before spending €5–15K on development
  • You'd rather have a diagnosis before the investment than fix things after

This audit gives you a list of mistakes to avoid and best practices to build in before you start building.

Case study

How a UX audit increased conversion by 82%

Case study Coders Lab Β· Lead generation Β· Coding bootcamp

From 3% to 5.48% conversion β€” without changing the ad budget

The challenge
  • Landing page conversion at 3.01%
  • Cost per lead: €37
  • Bounce rate 65% β€” most users left before taking action
  • Complex enrolment process with a long decision cycle
Key changes
01
Optimisation of the most important sections of the product page: headline, CTA, benefits
02
Surfacing value and user benefits immediately below the header. Communicating the job placement opportunity after course completion.
03
Adding graduate testimonials with photos and employer names β€” social proof optimisation
04
Moving the pricing section to the bottom of the page. Decision made after absorbing all benefits, not scared off by a large number at the top.
Results after implementation
+82%
conversion lift: 3.01% β†’ 5.48%
βˆ’38%
cost per lead: €37 β†’ €23
βˆ’17pp
bounce rate: 65% β†’ 48%
Process

From first call to finished report in 7–10 days

1
Day 1

Free diagnostic call

I get to know your site, goals and challenges. If the problem is traffic rather than conversion β€” I'll tell you that directly. No pressure.

2
Day 2–5

Full UX audit

Heuristic analysis, heatmaps and session recordings (where available), issue identification and prioritisation, competitive benchmarking.

3
Day 6–9

Report preparation

PDF report with annotated screenshots and recommendations. Optionally: wireframes of key pages as a visual guide for your designer.

4
Day 10

Q&A session (1h)

I walk through every issue and answer questions. You leave with complete clarity β€” what to do first (quick wins) and what to defer.

FAQ

Frequently asked questions

An agency often produces an audit that conveniently points to the services it sells. If the agency does redesigns, the audit will say "you need a €15K redesign."

As an independent consultant I have no conflict of interest. I'll show you the real issues β€” even if most of them can be fixed cheaply (copy changes, element repositioning, CTA update, adding customer reviews).

A UX audit works for any site with a conversion goal β€” purchase, lead, contact, sign-up. I've audited sites for:

  • E-commerce (physical products, wholesale)
  • B2B SaaS (lead generation, free trial sign-up)
  • Medical, educational and professional services
  • Lead generation (fintech, B2B, courses, consulting)

The fundamentals of UX are universal. The context changes, not the principles of user behaviour.

Quick wins (copy changes, element repositioning, CTA updates, adding trust signals) β€” 7–14 days. You can start a week after receiving the report.

Medium fixes (section redesign, form optimisation) β€” 2–4 weeks.

Long-term fixes (full redesign, architecture changes) β€” 1–3 months.

The report prioritises issues β€” you know what to do first for the greatest impact at the lowest cost.

The report is written to be understandable without technical knowledge. You can pass it to an agency, a freelancer β€” or if you're on Webflow, Shopify or Squarespace, most quick wins can be implemented without writing a line of code.

In the Q&A session I can help you assess what resources are needed for each recommendation.

No. Wireframes are an optional add-on (+€690) worth ordering when:

  • You're planning a redesign and need a visual guide for your designer
  • You want to show stakeholders what the site should look like after changes
  • Your team works better with visual guidance than written instructions

Not needed if you have an experienced designer or if you're only planning quick wins (copy changes, element repositioning, CTA updates).

The audit is the diagnosis and plan β€” implementation is a separate step. If you need ongoing support in executing the changes, I offer a monthly oversight arrangement: reviewing implemented changes, providing feedback and prioritising next steps.

Details and pricing are agreed individually based on scope and the resources available on your side.

Let's start

Stop losing traffic. Let's find out
what's blocking conversion on your site.

Book a free 30-minute diagnostic call. I'll identify 3–5 of the biggest UX issues on your site β€” no strings attached.

Book a free diagnostic call

I respond within 24 business hours

No commitment The call is free
and obligation-free
Concrete report Not theory β€” issues on screenshots
with ready-made fixes
Quick wins in 7–14 days Prioritised: what to do first
for the greatest effect
UX Design studies User Experience Design
SWPS Warsaw
Limited availability Maximum 3–4 projects
per month
Trusted by
Coders Lab Β· Affidea Β· Fabryka Form Β· European Financial Institute Β· XTB