Marketing is a field that is constantly changing and evolving. To stay up to date with the latest trends and strategies, it’s worth reading books written by experts and practitioners. Here are the 8 best marketing books you should read in 2023.

  1. „This Is Marketing” by Seth Godin

This book summarizes the essence of marketing in the 21st century. The author argues that marketing is not about manipulating people but about helping them solve problems and fulfill desires. It shows how to find your target market, build trust and loyalty, create change, and make people want to hear what you have to say.

  1. „138” by Kacper Bisanz and Karol Chojnacki

The title hides the number 138, symbolizing the diversity of practical marketing techniques that experts in the field have tested and perfected. This book is a compendium of creative solutions that allow you to approach customers in a completely new way. Each of these strategies is described in detail with examples, making it easier to understand their application. It’s an invaluable source of knowledge for both marketing professionals and entrepreneurs because acquiring customers and growing your business are key to success in today’s business world.

Also, helpful in choosing the right techniques and creating a good marketing strategy is using the services of specialists, such as Competivo, which offers competition analysis and various audits because applied techniques also need monitoring.

  1. „The Social Media Bible” by Various Authors

This is a comprehensive book about social media in a very broad sense. It is based on the experiences of authors who are recognized experts in their fields. It is a worthwhile read for both marketers and individuals interested in social media or entrepreneurs. It also devotes space to describing the basic principles of SEO and Google Ads, which are also very important for promoting in social media. After reading this book, it will be easier to choose the best social media platforms for yourself.

  1. „Unconscious Branding” by Douglas Van Praet

„Unconscious Branding” means the neuroscience of marketing. This excellent book delves into the paths the brain follows and how it can be used to create a more effective brand. The author not only dispels myths but also reveals that most of our purchasing decisions are shaped in the subconscious mind. This reading is extremely valuable for both marketing professionals and ordinary consumers. It helps you become not only a better marketing specialist but also a more conscious buyer with a deeper understanding of the various mechanisms influencing our purchasing choices.

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  1. „Hacking Growth” by Sean Ellis

In this book, the author describes ways to acquire new customers and grow your business. These are the methods that brands like Uber, Facebook, or Microsoft used to promote themselves. The author calls these methods „hacking growth” because they are based on experimentation, taking action, and drawing conclusions. It’s an ideal read for those looking to develop their own businesses.

  1. „Marketing 5.0: Technology for Humanity” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

This book shows how to use technology to build strong customer relationships in the digital era. The authors describe how to combine data, artificial intelligence, and automation with emotions, values, and spirituality to create marketing based on collaboration and engagement.

  1. „Hooked: How to Build Habit-Forming Products” by Nir Eyal

This book explains how to design products and services that create habits in users. The author describes the Hooked model, which consists of four stages: trigger, action, variable reward, and investment. It shows how to use these elements to stimulate behaviors desired by creators and consumers.

  1. „101 Ideas That Changed Advertising” by Simon Veksner

This book is a collection of ideas and inspirations that have driven the advertising and marketing industry for years. You will find the most innovative and bold ideas, as well as widely used classics that have revolutionized entire markets. The book also includes examples of well-known brands and their campaigns, as well as various interesting facts and anecdotes from the advertising world.

There are, of course, many more marketing books. However, it’s important to remember that, as important as reading and deepening your knowledge is, it’s equally important not to be afraid to ask for help. Explore Competivo’s services and grow your business with us.