Keywords are the foundation of your website’s SEO, without which nobody will find you on the Internet.

How to effectively and simply conduct keyword analysis using tools that every SEO specialist should have access to.

Why do you need keyword competition analysis?

Analyzing keyword competition will significantly increase your online visibility. This is achieved by crucial aspects such as verifying how your competitors operate and what phrases they are positioning themselves for. After the analysis, you will know where you stand compared to them. Additionally, it allows you to discover areas where you might have overlooked something – perhaps there is a keyword that you missed, or you didn’t consider phrases from the so-called long tail.

How to determine the most important keywords?

Choosing keywords to base your website’s SEO on is an incredibly important task. Simply coming up with them off the top of your head is insufficient – this way, you may easily overlook highly popular words or phrases. Another consideration is how popular some keywords are. For the most popular words or phrases, achieving a first-page position on Google’s results may require substantial budgets. Therefore, it’s best to focus on keywords and phrases with the highest ROI (Return on Investment). This means keywords where you can achieve the most significant results with a low cost.

Where to find the right keywords?

The easiest way is to use automated SEO tools. This can take the form of suggesting the best phrases for a specific type of activity – for example, Google Ads’ Keyword Planner works excellently for this. It will suggest the best phrases for free. Another approach is to analyze your competitors and see which words your top 5 competitors are using. The more, the better, but not all tools allow this, and it takes more time. Some of the most popular tools are:

  • Senuto
  • Semrush
  • Ahrefs
  • Surfer SEO
  • Ubersuggest
  • SEMSTORM and many more.

Collecting data on competitors’ SEO activities

By using the above-mentioned programs, you will also receive an analysis of the searched phrases and learn how well they perform on a given website. This will help you understand what works and what doesn’t, and you can use this data in your future actions. It’s a good practice to keep these data in files so you can refer back to them and create consistent comparisons.

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Data analysis – finding strong and weak points

These tools will also suggest what you should focus on by identifying your weaker areas compared to your competition. It’s essential to consider phrases you may not have thought of. It’s also worth checking where you’re already close to success and a good position and strengthening your SEO efforts there.