90-Day Marketing Strategy

Spending over €25K a year on marketing and not sure what's working?

In 7–10 days you get a full diagnosis and a 90-day growth plan — whether you already have a strategy or you're running everything ad hoc.

No commitment · I'll identify 3 of the biggest gaps in your marketing

Łukasz built a growth strategy and ran our lead generation campaigns. As a result we grew our funding from €10M to €27M. We were consistently generating an average of 112 SQL leads per month within a defined budget.
Michał Albinowski CEO · European Financial Institute
The problem

I see the same pattern in half the companies
I speak with

01
The agency reports its own slice, not the whole system
CTR is up, CPC is down, leads are coming in — but nobody connects these numbers to closed deals in the CRM. The agency optimises its own channel. Not your business result.
02
You have five dashboards and trust none of them
GA4 says one thing, Meta Ads another, HubSpot a third. Every tool reports its own fragment — nobody joins the dots. Which channel actually converts to closed revenue?
03
You make decisions on gut feel, not data
You don't know which channel delivers ROI above 3x and which is just burning cash. You're scaling campaigns you don't understand — and wasting budget twice as fast as you should be.
The result? Marketing is "kind of working" but you don't know exactly what. Every month without a clear strategy is another €1,200–2,500 spent on activity that isn't moving you toward your goal.
Scope

What you get

Not a PDF full of theory. A ready-to-use decision-making system — with a live dashboard, a priority map and a plan your team can act on from day one.

01
Attribution model & dashboard
CAC per channel, ROI per campaign, LTV per segment — all in one place. You get a live Looker Studio link you can share with your board, investors and team. No more five dashboards showing different numbers.
02
Priority map
Quick Wins — low-cost actions you can implement in 7–14 days. Game Changers — strategic initiatives with transformational potential. A visual matrix that shows at a glance what to do first — no guesswork.
03
90-day implementation plan
What, who, when — a ready roadmap to delegate to your team or agency. With a KPI for every action (how we measure success). Not theory, but an execution playbook your team receives and knows exactly what to do tomorrow.
04
Executive Summary and full report
Executive Summary (3 pages) — for the CEO and board: key findings, ROI, recommendations in business language. Full report (20–30 pages) — for the CMO and team: detailed channel analysis, screenshots, industry benchmarks.
05
Two strategy sessions
Session 1 — presentation of audit findings and the 90-day plan. Session 2 (30 days later) — Q&A, progress review, course correction. I don't leave you with a report — I make sure the strategy is being executed, not sitting in a drawer.
90-Day Marketing Strategy
Attribution model · Priority map · 90-day roadmap · 2 strategy sessions
  • Live data dashboard — Looker Studio
  • Executive Summary and full report (20–30 pages)
  • 90-day implementation plan with KPIs
  • Follow-up session 30 days after presentation
€2 990 net · 7–10 business days
Book a free call

If I don't find €5K of wasted annual budget → I refund 50% of the fee.

Who it's for

Same methodology, different tools

Proven in B2B, SaaS and e-commerce. Metrics and tools always tailored to your business model.

B2B / SaaS

From lead to closed deal

We focus on reducing CAC, analysing the full funnel and maximising LTV. I build an attribution model that shows the real impact of content and SEO — even six months after the first touchpoint.

  • CAC per channel
  • Conversion per channel
  • Churn analysis
  • LTV per segment
E-commerce

Higher AOV and rebuilt retention

I focus on increasing average order value, optimising ROAS in product campaigns and building retention. I audit abandoned carts and reactivate dormant customers.

  • AOV and purchase frequency
  • Cart abandonment rate
  • ROAS per product category
  • Email revenue
Fintech / EdTech / Other

Metrics fitted to your model

Regardless of industry, the foundation is the same — connecting data into a single picture, finding the bottlenecks, and building a plan with measurable ROI. Metrics, channels and scope always adapted to your specifics.

  • Metrics matched to your model
  • Channels suited to your market
  • Plan scaled to your resources
Case study Fabryka Form

Growth strategy for Fabryka Form

The challenge
  • Many activities without prioritisation or measurable revenue impact
  • Low email marketing engagement — an underused retention channel
  • Suboptimal paid budget split across channels
Actions taken
  • Prioritised activities by highest return on investment
  • Welcome sequences, cart abandonment and winback campaigns
  • Budget reallocation: SEM, remarketing, SEO
Results after 90 days
+19%
revenue year-on-year
+14%
on-site conversion rate
ROAS
improved after budget reallocation
Process

From first call to finished strategy in 10 days

1
Day 1

Free diagnostic call

I get to know your business, goals and challenges. If I believe a strategy isn't what you need right now — I'll tell you directly.

2
Day 2–7

Data analysis or workshop

Access to GA4, Meta Ads, Google Ads, CRM. For smaller companies — an in-depth briefing. For larger teams — a strategy workshop with marketing and sales.

3
Day 8–9

Report and plan preparation

Attribution model, priority map, 90-day roadmap, Executive Summary and full report — everything ready before the final session.

4
Day 10

Strategy session

I present findings and the plan. You leave with complete clarity — knowing exactly what to do tomorrow, next week and next month.

We didn't get a 50-page PDF of theory. We got a live data dashboard, a priority map and a plan we could act on immediately. Our team knew exactly what to do — and we started seeing results in the first month.
Martha · Marketing Director ·
FAQ

Frequently asked questions

An agency creates a strategy that conveniently fits the services it sells. As an independent consultant, my only goal is your growth — I'll show you which channels are actually working, even if that means recommending you move away from your current agency.

Agencies have a conflict of interest. I have nothing to lose by telling you the truth.

That's actually an ideal moment for this engagement. We'll build the strategy using market and competitive analysis, your business goals and industry benchmarks.

I'll also identify the minimum toolset to implement — GA4, a basic CRM, conversion tracking — so you start making decisions based on data rather than instinct.

That's the price for the full scope — which includes a strategy workshop with your team. If you're a smaller company or a solopreneur, we can adjust the scope on the diagnostic call, which will affect the final price.

I always fit the solution to your actual needs — I don't sell one-size-fits-all packages.

Yes. For clients who need ongoing support I offer an optional 90-Day Execution Support (€2,090/month):

  • Weekly strategy sessions (1h)
  • Ongoing team prioritisation
  • Support in agency negotiations
  • Monthly board reporting

Agencies have a conflict of interest — they won't tell you to kill the channel they're billing you for.

An in-house team cannot objectively evaluate its own work. It's like asking a surgeon whether their own operation was a success.

AI can generate content but cannot diagnose a business. Context and experience are everything — without them, AI recommendations can be completely disconnected from your market reality.

I'm independent — I tell the truth, even when it's uncomfortable. I have nothing to sell you after the audit. My role: show you where you're losing money.

Let's start

Stop guessing. Let's find out
what's actually working in your marketing.

Book a free 30-minute diagnostic call. I'll identify 3 of the biggest gaps in your current strategy — no strings attached.

Book a free diagnostic call

I respond within 24 business hours

No commitment The call is free
and obligation-free
ROI guarantee I find €5K of wasted budget
or refund 50% of the fee
Zero conflict of interest I tell the truth,
even when it's uncomfortable
Plan in 10 days Concrete roadmap,
not months of waiting
Limited availability Maximum 3–4 projects
per month
Trusted by
Coders Lab · European Financial Institute · Oliva.rs · Fabryka Form · XTB