Artificial Intelligence (AI) is increasingly making its way into various aspects of our lives, and it’s proving to be highly effective in marketing activities. Personalized ads, tailored offers for individual customers, and advertisements that meet expectations are just a few of its capabilities. The more opportunities AI has, the better you can leverage it for your own business endeavors.

How can AI assist you?

One of the key advantages of AI is its ability to relieve humans of monotonous, repetitive tasks that lack creativity. In marketing, it can primarily automate areas that involve analyzing vast amounts of data and text. Presently, marketers from advertising agencies anticipate that AI will excel in data gathering, creating social media posts and web store texts, sending marketing emails, customer support, follow-up messages, website content optimization, developing personalized retargeting and marketing campaigns.

Generating social media content

Artificial Intelligence can help fill your website with text and enhance your textual marketing campaigns. ChatGPT, an easy-to-use tool now available to a wide audience, can assist in generating product descriptions, for example. It operates quickly and produces a substantial amount of text. However, it is continually learning, so it’s still a good idea to verify if the texts are logical. To use ChatGPT or similar tools based on OpenAI’s principles, you simply need to input a keyword or phrase to be used. Based on that and the collected data, AI will generate text. Moreover, it can be valuable in SEO optimization, enhancing your website’s search engine rankings. Another interesting tool is, which operates on a similar principle. Just input a phrase, and the text generator can create content for social media within 30 seconds.

Personalization of campaigns – building relationships

Rapid data analysis and the amount of data AI gathers can also help you build relationships with customers and create personalized marketing campaigns. Based on the data collected and analyzed by AI, you can identify your target audience, customer types, and their interests. Using this information, you can prepare graphics (tools like, Canva, DALL-E 2 can be helpful) specifically for each customer, along with text tailored to their interests and sent through their preferred channels. AI can determine whether a user regularly uses email, is active on social media, or visible on the internet. This allows you to choose the best way to reach them, making the customer feel that the message is specially crafted for them (targeting in Google Ads). Relevant advertising suggestions will help establish a stronger bond with your brand/store.

Data analysis, target audience

AI-driven marketing activities rely on its learning capabilities. The collected data enables you to determine the target audience for the aforementioned marketing campaigns, advertisements, and remarketing efforts. By having AI assess the group, you can instruct it to evaluate social media statistics and generate reports. Google Analytics, which measures traffic on your website, can also be useful. AI can be used to analyze A/B tests, necessary for evaluating the effectiveness of advertising campaigns. A/B tests are multiple-choice tests designed to measure the performance and efficiency of campaigns, webpage appearance, and text layouts. With AI, you can quickly evaluate your actions and compare them with previous results.

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AI can also assist you in remarketing efforts. Unlike general ads and campaigns, remarketing is directed at people who have already visited your website. They have taken some action, like making a purchase or adding items to their cart, and you want them to return. In Google Ads, artificial intelligence recognizes the user (more precisely, their browser) using cookies. Individualized approaches help customers return to your site. Dynamic remarketing is an even more efficient element of advertising campaigns. AI automatically presents personalized ads to users in their search results.

Up-selling and cross-selling

Up-selling and cross-selling are other marketing elements where AI can be of assistance. With tools like SAREhub, you can suggest additional products (cross-selling) or more expensive and beneficial options (up-selling) to customers in an automated manner. Utilizing these tools makes it easier to propose the right products to customers, perfectly aligned with those they previously viewed. Such proposals can be shown during the checkout process or when they first visit the website, thanks to website personalization.

Benefits of using AI

There’s no denying that artificial intelligence is a significant asset in marketing campaigns. By using available tools for text creation (ChatGPT and others) and graphics (DALL-E 2), AI enhances a company’s efficiency and cost savings. Rapid data analysis and result utilization enable the creation of advertising campaigns targeting both entire groups and individual users. This happens quickly through the use of Google Ads, allowing you to save time and resources while focusing on tasks that truly require human intervention.