A business listing on Google is a free business profile that increases your online visibility.

If you want information about your company to be visible in the search engine and Google Maps, set up its business card and regularly update the information posted there.

If you want your business to be visible on the Internet, and you should, because today it is the most important channel for communication with customers, you need to take care of your Google business card. This is a company profile that you fill in yourself and it will be visible in search results as well as in Google maps. It is often your first contact with a potential customer and it depends on him whether he will pay attention to your company at all. That’s why it’s essential to include encouraging and up-to-date information about what you offer, how to contact you, and so on.

Setting up a business card on Google is a completely free service and you can safely do it yourself. Of course, if you want, you can use independent professional advisers, or use additional paid ads offered by Google itself.

1. The first step is to set up a business account on Google. It can be tempting to use an already existing private account here. However, this is not a good idea. If you want to delegate the management of your business card to your employees or external specialists in the future, or even sell your business, using a private account will cause a lot of trouble with access and its transfer. So use a new account set up with a company email.
2. Check if your company’s business card has not already been created. Google often creates them automatically based on data from various sources. If there is already an entry with your company name, you can take over its management.
3. Enter the basic details of your company, such as name, address and contact details (telephone, email, website).
4. Go through verification – you can choose its type – via phone, email, video, live conversation with a consultant or postcard.

In this way, you will have the basic business card of your company on Google. However, that’s not all and you can use this service for much better communication with current and future customers, whom you still want to convince.

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The Google listing displays basic information such as your business address and opening hours. In addition, it contains opinions posted by customers, sets the route to the headquarters and presents photos of the headquarters, shop, plant, etc. In addition, you can use the option of adding entries in which you can describe current promotions, offers, new introduced products, dishes, services or organized events. It is a very convenient form of communication that allows you to reach customers with your current offer. You can post both text and graphics or video materials there. The use of the CTA (call to action) button also gives very good results. It may have a call-to-action text such as Buy, Reserve, Order or Sign up. When tailoring this content to your business, keep a few basic rules in mind. They must be well thought out and encourage immediate action. This means that they should clearly show what benefits the customer will receive by using them. It can be a discount, an additional freebie or an emphasis that the offer has a time or quantity limitation and the customer must take the necessary actions right away. By default, entries are visible for 7 days, but you can change this by using the event or offer option – then your information will be visible for a year from publication.

Since not everyone is able to promote their business on the Internet on their own, many people try to take advantage of it. Watch out for offers that say you have to pay for the listing or that it will be disabled. It’s a completely free service and Google doesn’t charge for it. There are also blackmail attempts that threaten to post large amounts of negative reviews – you should inform the police about such cases.

However, there is no problem for you to entrust the management of your business’s business card to a professional agency. Just make sure it’s a company with experience and positive reviews. Professionally prepared photos, entries, videos and thoughtful incentives for customers can significantly accelerate the development of your business and gain many additional customers for it. Using the help of specialists is increasingly necessary, because no one can know all the issues of running a business. By delegating various matters to external companies, you can calmly deal with the main topic of your business.