Your agency claims they’re “optimising”? I check whether you’re burning 15–20% of your budget.
In 7 days you get an independent audit of your Google Ads or Meta Ads campaigns — I show you where the money is going and what to fix to increase your ROAS.
No commitment · I'll tell you upfront whether an audit makes sense for your budget
He found that 35% of the budget was going to campaigns with zero conversions. We switched them off and reallocated to Shopping and Performance Max. ROAS went from 2.1:1 to 3.8:1 in 30 days.Client E-commerce · home furnishings
Your agency will never admit
it’s burning your budget
You pay every month for campaign management but ROAS is flat or falling. You get reports packed with metrics but no concrete conclusions. You sense something is wrong — but you don't know where to look. This is the typical scenario.
What you get
A precise, data-driven analysis — not "everything is broken." It ends with a prioritised list: what to fix immediately, what to improve strategically, and what to leave alone because it's already working.
Example issue: A Search campaign and a Performance Max campaign targeting the same terms — budget cannibalisation, higher CPC for both.
Example issue: No negative keywords — the campaign is showing for "free", "how to DIY", "reviews" — zero purchase intent.
Example issue: The same creative running for 6 months — CTR dropped from 3.5% to 1.2% and nobody noticed.
Example issue: A Display campaign with ROAS 0.6:1 is receiving 30% of the total budget — €310/month going straight to losses.
- Quick Wins — implement within 48h, highest impact
- Strategic actions — implement within 2 weeks
- Long-term recommendations — backlog, nice-to-have
Google Ads audit
or Meta Ads audit
Full analysis of one channel — all campaign types, structure, targeting, creatives and budget.
- Full audit of your chosen channel
- Structure, targeting, creative and budget analysis
- Prioritised action plan
- Audit review session (1.5h)
Google Ads audit
+ Meta Ads audit
Full audit of both channels with cross-channel analysis — whether the budget is correctly allocated between platforms.
Instead of €1 740 separately — you save €450
- Full Google Ads + Meta Ads audit
- Cross-channel analysis (budget allocation)
- One integrated action plan
- Audit review session (2h)
The audit pays for itself in 1–2 months.
Here's the maths.
From ROAS 2.3:1 to 4.1:1 — in 30 days
How budget reallocation and negative keywords increased conversions by 135%
- Google Ads budget: €4 200/mo
- ROAS 2.3:1 — below the 3.5:1 target
- CPC €1.21 against a benchmark of €0.65–0.81
- 35% of budget on Display and Discovery with zero conversions
Sometimes the campaigns are working perfectly.
The landing page isn’t converting.
If the campaign audit shows your ads are bringing in the right people but sales are still missing — the problem is one step further down the funnel.
Are my ads effectively attracting the right people?
Focuses on what happens before the click.
- Campaign and account structure
- Targeting and negative keywords
- Ad creatives
- Budget allocation and bidding
If during the campaign audit we discover that the ads are performing well but on-site conversion is low — I'll recommend the UX & Conversion Audit as the natural next step. They're two sides of the same coin.
See UX AuditFrom account access to a finished plan in 7 days
Call & access
We discuss your goals. You grant me temporary read-only access — I cannot make any changes. Zero risk.
Deep account analysis
Structure, targeting, creatives, bidding, performance per campaign and keyword — every element of the account examined in detail.
Action plan
Prioritised task list: Quick Wins (48h), strategic actions (2 weeks) and long-term recommendations — each with an estimated impact.
Review session (1.5–2h)
I present findings and the plan. You leave with complete clarity — knowing exactly what to hand to your agency or implement yourself.
Frequently asked questions
Great — if that's really the case. An audit is independent verification and a second pair of eyes. Even strong specialists can fall into routines or miss things they're too close to see.
Think of it like a technical inspection at an independent garage. And if I find issues — you have solid evidence for your next conversation with the agency.
Absolutely not. The goal of the audit is to improve results, not to assign blame. You get a concrete action plan you can hand to your current agency to implement.
If the agency refuses to act on the recommendations or doesn't understand them — that's a clear signal it might be time for a change. But that's your call.
I need read-only access — analyst level in Google Ads or analyst in Meta Business Manager. I cannot make any changes to the account.
The access is temporary and you can revoke it at any time. Standard procedure — completely safe.
Start with the one you're spending the most on. That's where the potential savings and gains will be greatest.
If you're spending similarly on Google Ads and Meta Ads — the bundle saves you €450 and includes a cross-channel analysis you won't get from a single-channel audit. I'll help you decide on the diagnostic call.
An audit makes sense if you're spending at least €1 200/mo on one channel or €2 500/mo combined. Below that threshold the savings may not cover the audit cost within a reasonable timeframe.
On the free diagnostic call I'll tell you honestly whether an audit makes sense for your budget — before you buy anything.
Based on my audits, typical waste runs at 15–25% of budget. The most common sources of loss:
- Campaigns with ROAS below 1:1 — you're losing more than you're making
- No negative keywords — paying for clicks with no purchase intent
- No A/B testing of creatives — CTR declining, nobody monitoring it
- Wrong allocation between campaign types — budget in the wrong place
I'll give you an estimated savings potential on the diagnostic call — before you commit to the audit.
Stop guessing.
Start knowing.
Book a free 30-minute diagnostic call. I'll tell you whether an audit makes sense in your case — and what its potential return on investment would be. Nothing to lose.
Book a free diagnostic callI respond within 24 business hours
and obligation-free
or 50% refund
not the agency's
not a 100-page document
analyst-level access