Competitive Analysis 360°

Your competitors are growing faster
and you don't know why?

In 14 days you get a full map of competitor activity (SEO, ads, social, offer) — and a concrete plan for getting ahead of them.

Book a free diagnostic call (30 min)

No commitment — I'll show you 2–3 of the biggest opportunities in your market

Market leaders
Dominant players
Losing ground
Rising challengers
Gap to exploit
A
B
C
You

Example competitive map — your position vs. rivals and where the gaps are to exploit

Ignoring your competition is the most expensive mistake in business

Every day you make marketing decisions without a complete picture of the market. You invest in channels your competitors have already tested and abandoned. You burn budget on messages that don't land with customers. Sound familiar?

01
You're operating in the dark
You don't know which marketing channels are bringing your competitors the most customers. You're guessing instead of making decisions based on data. The result: every new campaign is an experiment with an uncertain outcome.
02
You're losing customers to rivals
Your potential customers land on competitor sites and stay there, because their offer, messaging or content better addresses what buyers need. The result: you don't know what convinced them — or how to fix it.
03
You're wasting budget on ineffective activity
You're targeting keywords nobody contests — or ones that are beyond your reach. You're producing content nobody cares about. The result: you're paying for activity your competitors have already written off as unprofitable.
Every week without competitive analysis means hundreds of leads and thousands of euros handed to rivals. The question isn't "are you losing?" — it's "how much are you losing, and who are you giving the market to?"

Competitive Analysis 360°:
Your roadmap to market advantage

This isn't another report pulled from analytics tools. It's a 20–30 page strategic document that shows you exactly what your competitors are doing, where, and how — and what you need to do to get ahead of them.

01
SEO & content strategy
I examine which keywords competitors rank for, where their organic traffic comes from, and which content generates the most engagement.
You get: a list of gaps in their strategy — keywords they're neglecting and content gaps you can exploit immediately.
Competitor A generates 80% of traffic from 10 keywords — but ignores 200+ long-tail keywords with low competition.
02
Paid ads & sales funnels
I analyse your rivals' ad creatives, messaging and sales funnels (Google Ads, Meta Ads). You see what promises they make, what arguments they use and where they direct traffic.
You get: a benchmark of their paid strategy and identification of weak points (poorly targeted campaigns, weak creatives, funnel gaps).
Competitor B spends €12K/mo on Google Ads, but 40% of traffic goes to generic keywords with no purchase intent.
03
Social media communications
I examine how competitors communicate on Facebook, Instagram, LinkedIn and TikTok. I discover which formats and topics generate the most engagement.
You get: an engagement rate benchmark and content strategy gaps — formats they're ignoring and topics not being covered.
Competitor C has a 40K Facebook community with organic reach and UGC — you have zero. That's a self-sustaining marketing engine you're not using.
04
Voice of the customer
I analyse forums, Facebook groups, comments and reviews to understand what customers are saying about your brand versus the competition.
You get: insights into customer pain points and messaging opportunities — what customers want to hear that competitors aren't saying.
Customers complain about "unreliability" of cheap products — a segment of "upgraders" ready to pay a premium for quality. You're not targeting this segment.
05
Offer, pricing & business model
I compare your offer, pricing and business model with the competition. I identify your unique differentiators (USP) and areas where your offer is weaker.
You get: a competitive positioning map and recommendations — where you can raise prices, where to lower them, where to add value.
Your offer has features competitors don't — but you're communicating them as "tech specs", not "emotional benefits." The customer doesn't grasp the value.
06
UX & conversion optimisation
I analyse the user experience of competitor sites (navigation, messaging, CTA, trust signals, checkout flow). I identify best practices worth copying and mistakes to avoid.
You get: a UX benchmark and quick wins — elements you can implement in 7–14 days for a conversion boost.
Competitor D has a 5% conversion rate; you have 2%. The difference: better trust signals, simpler checkout, clearer CTAs.
07
Prioritised action plan
I don't leave you with raw data. You get a concrete, prioritised action plan — what to implement first and what impact to expect.
  • Quick Wins — implement in 7–14 days, biggest impact
  • Game Changers — strategic initiatives, 1–3 months
  • Long-term bets — backlog, 6–12 months
Competitive Analysis 360°

Analysis of 3 key competitors

We select competitors together on the kickoff call

  • Analysis of 3 key competitors (SEO, Ads, Social, VoC, Offer, Content, UX)
  • Strategic report (20–30 pages) with prioritised action plan
  • Strategy session (2h) — we go through the report, Q&A, next steps
  • Delivered in 14 business days
Advantage guarantee I find min. 3 concrete opportunities or refund 50%
100% independent Not an agency — I tell the truth
Experience Markets: DE, CZ, UK, US, NL, PL
€1 190
net
Book a call

Delivered in 14 business days

Package extension
Want to analyse more competitors?
Analysis of 2 additional competitors (5 total) — a fuller market picture, more competitive gaps, deeper benchmarking.
Total: €1 640 for an analysis of 5 competitors.
+ €450net
Ask about the extension

Need to analyse 7–10 competitors, international benchmarks or a deep-dive into influencer marketing? Get in touch — I'll put together a tailored proposal.

Case study: how analysing 5 rivals turned the tide for a market leader

Example from a competitive e-commerce market — premium kitchen appliances, air fryer segment.

Case Study Premium kitchen appliances — European market

Competitive advantage strategy for a premium air fryer market leader

The challenge
  • Market leader losing organic traffic to an aggressive challenger
  • Challenger generates 100× more SEO traffic despite lower domain authority
  • No community — competitor has 40K Facebook community, market leader: zero
  • "Health" messaging has become a commodity — stopped differentiating
5 gaps identified in the analysis
01 SEO gap: Competitor has dominated broad-match terms; market leader has no content strategy despite higher domain authority.
02 Community gap: Thousands of satisfied customers, but no space for them to connect — organic marketing potential completely untapped.
03 Messaging gap: "Tech specs" vs "emotional benefits" — a probe thermometer instead of "the guarantee of perfectly cooked meat."
04 Segment gap: An unserved "upgrader" segment — frustrated by cheap products, willing to pay a premium for quality.
05 Content gap: Competitor has 300+ recipes and a full how-to guide; market leader: product pages only.
Projected impact (12 months)
+150–200%
organic traffic from content hub and SEO strategy
10–15K
community members on Facebook (organic reach, UGC, testimonials)
+20–30%
market share in the "upgrader" segment
Key insight from the analysis
Domain authority does not equal organic traffic. A competitor with a lower domain authority was generating 100× more traffic because it had a content strategy.

The market leader had thousands of satisfied customers but gave them nowhere to connect — squandering the full potential of organic marketing.

I've worked for global brands. I know how market leaders think.

“
My goal isn't to deliver a report.

My goal is to deliver competitive advantage.

I show you not just what your competitors are doing, but what you need to do to win.

— Łukasz Sibiga, Competivo

Competitive analysis isn't just about data. It's the ability to read between the lines, connect the dots and turn information into strategic recommendations. Through years of delivering projects for global brands (appliances, beauty, food, fintech), I've learned to see the market through the eyes of both leaders and challengers.

15+
competitive analyses delivered (B2B, B2C, e-commerce, SaaS)
+150–250%
average organic traffic growth after implementing recommendations
6
markets: Germany, UK, Serbia, Czech Republic, US, Poland
20
years of experience (15 client-side, 6 agency-side)

From first call to finished plan in 14 days

1
Day 1
Free call & competitor definition

We discuss your business, goals and jointly define 3–5 key competitors. Often the biggest threat is a new player you're not watching.

2
Day 2–12
Deep multi-channel analysis

10 days of data gathering and analysis across 7 dimensions. Tools (SEMrush, Ahrefs, SimilarWeb, Meta Ad Library) plus manual UX and messaging review.

3
Day 13–14
Strategic report & action plan

Complete report (20–30 pages) with a prioritised plan: Quick Wins (7–14 days), Game Changers (1–3 months), Long-term bets (6–12 months).

4
Day 15
Strategy session (2h)

Presentation of findings, recommendations walkthrough, Q&A. You leave with a plan ready to execute — knowing exactly what to hand to your team or agency.

Frequently asked questions

Tools give you data. I give you conclusions and strategy.

A tool report shows you a list of competitor keywords. I show you which keyword groups they're neglecting and which represent your biggest opportunity right now.

Tools account for roughly 30% of my work. The rest is strategic analysis, connecting the dots and translating data into concrete recommendations.

Absolutely — that's exactly what the first call is for. It often turns out that the biggest threat isn't the companies you consider direct competitors, but new entrants or companies from adjacent product categories.

Together we'll identify 3–5 key rivals based on:

  • Your business model
  • Traffic sources
  • Customer segments
  • Current positioning

Yes. I've delivered analyses for: Germany (B2C, e-commerce), Czech Republic (B2B, SaaS), UK and US (benchmarks for global brands), Serbia (e-commerce).

Language and market are not barriers. Analytics tools work globally, and I adapt messaging analysis to the local context.

The core package (€1,190) is designed to give you a complete market picture — the problem often isn't where you think it is. Companies frequently ask for an SEO analysis, but the key gap turns out to be in messaging or UX.

If you have a specific need (e.g. a deep-dive into paid ads strategy or TikTok influencer marketing), we can build a bespoke proposal. Let's discuss it on the free consultation.

Based on my analyses, typical opportunities include:

  • SEO gaps: potential +150–250% organic traffic within 12 months
  • Community gaps: 10–15K members in 12 months = organic reach, UGC, testimonials
  • Messaging gaps: shifting to "emotional benefits" can increase conversion rate by 30–50%
  • Segment gaps: new customer segments = +20–30% market share in a niche

For your specific case, I'll walk you through the estimated potential on the free diagnostic call — before you commit to the analysis.

Yes, but not as frequently as a campaign audit. I recommend:

  • First analysis: in-depth diagnosis + implement recommendations
  • Follow-up (12–18 months later): verify results + identify new players and shifts in competitor strategy

Markets change — new entrants, new channels, new messaging. Refreshing your picture every 12–18 months keeps you ahead.

Stop guessing. Start winning.

Book a free 30-minute diagnostic call. I'll take an initial look at your situation and tell you where to start the analysis to find the fastest and easiest competitive advantages to act on.

Book a free diagnostic call Send me a message
No commitment The call is free
Advantage guarantee Min. 3 opportunities or 50% refund
Report in 14 days Concrete action plan
DE · UK · US · CZ · NL International experience
Limited availability Maximum 3–4 projects per month

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