Łukasz
Sibiga
Marketing Strategy Auditor for CEOs & CMOs
20 years building marketing from the inside — client-side and agency-side. Now I check whether your marketing is genuinely making money or just generating costs.
The problem
that changed
everything
"There has to be a better way — one built on data analysis, not assumptions."
Every day I watched different activities fail to deliver the results they were supposed to. Boards and clients wondered why their businesses — even with planned activity in place — were generating results far below agreed KPIs, while revenue still wasn't growing.
And I thought: there has to be a better way. Everything depends on improving — in the right order — the elements most likely to produce the best results in the shortest time.
But that requires analysis and an approach grounded in data, competitive activity and consumer insights — not another marketing agency with a conflict of interest, not AI churning out content, and not a report that looks impressive but changes nothing.
That's how Competivo was born. Not as an agency, but as an independent auditor — someone who tells the truth, even when it's uncomfortable.
& B2C marketing
(Coders Lab)
(IDEA MONEY)
simultaneously (XTB)
Why I know what I'm talking about
I work directly with CEOs and CMOs who want to know what their marketing is actually doing — and what is burning budget. Strategy audits, competitive analysis, channel diagnostics — with no conflict of interest.
Launched a new fintech brand on the market from zero. Full 360° strategy, website, CMS, campaigns, lead nurturing, A/B testing. Conversion rate of 5.52% against a market average of 2.52%.
Campaign, UX and messaging optimisation for the market leader in IT training. Moved offline products online during lockdown. 82% conversion lift while simultaneously cutting cost per lead.
Built the marketing department from scratch at a B2B fintech. Traffic from 200 to 16,000 monthly users, leads from 20 to 600 — on the same budget. Launched the Online Factoring product.
Marketing across 4 European markets simultaneously. Performance optimisation and a high-profile IPO campaign featuring Mads Mikkelsen. 4,600 leads per month, 5% conversion — running 5–6 parallel campaigns.
Not an agency. Not AI.
An independent auditor.
Every option serves a purpose. But when you need the truth about your marketing — you need someone with no conflict of interest.
An agency won't tell you that you're working against yourself
An agency reports its own slice — ads, content, SEO. It doesn't see the CRM, doesn't see the full picture. And it has a conflict of interest: it won't recommend killing the channel it's billing you for.
Independent diagnosis. Zero conflict of interest.
I audit and give recommendations on what to improve to drive growth. My only role: tell you what's working, what's burning cash — and what to change first.
AI generates content. It doesn't diagnose a business.
AI won't tell you why your Meta campaign delivers ROI 1.2:1 instead of 3:1. And your in-house team can't objectively evaluate its own work — it's like asking a surgeon whether their own operation was a success.
Education & awards
Łukasz started alone but built a team of five specialists. It was one of the most cohesive, diverse and hard-working teams in the company — with tremendous energy and commitment. Łukasz is an excellent leader: composed yet relaxed, and generous in sharing his knowledge and enthusiasm with colleagues regardless of their role in the organisation.
Ready to find out whether your marketing
is genuinely making money?
A free 30-minute diagnostic call. No commitment.
Find out where the biggest growth levers in your marketing are.