If you need to prepare a competitor analysis to understand where they excel or lag behind you, you should use the best tools designed for this purpose. Competitor analysis will help you manage your business and show you where you can gain an advantage over others. In today’s highly competitive and rapidly changing market, conducting regular competitor analysis is absolutely essential. There are numerous types of tools available on the market that will facilitate tracking what other companies in your industry are doing.

Tools for competitor analysis can be divided into several categories. This could involve tracking their activity on social media, collecting and analyzing emails sent to customers, SEO analysis, ranking comparisons, price tracking and changes, as well as analyzing the content they publish online.

Here’s a list of the top 15 tools that will help you observe your competition, learn from their actions, or quickly respond to their moves:

1. 1. SEMrush: One of the most popular tools for tracking competitors’ SEO activities, offering much more than that. It includes monitoring competitors’ advertisements, online content, and their activities on social media, as well as the traffic on their websites. It has a vast database of 24 billion keywords, which is very useful for planning campaigns like Google AdWords’ PPC. However, its extensive functionality comes with higher costs. The Pro plan, which tracks 5 competitors and 500 keywords, costs $119.95 per month. The Guru plan is $229.95 per month for tracking 15 competitors and 1500 keywords. The most expensive Business plan costs $449.95 per month, allowing observation of 40 companies and 5000 keywords.
   2. Ahrefs: Another comprehensive tool that allows tracking competitors’ websites, keywords, customer searches, content, and rankings. You can try this tool for free, with basic plans starting at $99 per month, while more feature-rich plans cost $199, $399, and even $999 per month.
   3. Similarweb: A useful tool for checking where competitors’ website traffic comes from, what customers are looking for, and which similar sites they visit. This helps you understand what interests your competition’s customers and leverage that information.
   4. Google Alerts: The simplest and importantly, completely free tool. It allows you to monitor the appearance of content that interests you. As soon as a specific word appears on a new website, you’ll receive a notification. However, its simplicity is limiting for tracking a large number of words.
   5. Brand24: Among the most popular tools for monitoring competitors’ social media. It distinguishes positive and negative opinions and comments, making it easier to check what people are saying. Reports can be sent to your email immediately. A 14-day trial is offered for testing. Basic plans start at 179 PLN per month, with Team, Pro, and Enterprise plans costing 359, 959, and 2399 PLN per month respectively.
   6. Sprout Social: Used for tracking competitors’ activities on social media platforms like Twitter, Facebook, and Instagram. This helps you understand how a company uses these channels, which have become crucial for communication with customers.
   7. Phlanx: This tool allows you to analyze a company’s activities on Instagram.
   8. Feedly: This tool helps you stay updated with your competitors’ blog posts and identify trends and topics worth mentioning on your own channels.
   9. Mailcharts: Emails sent to customers are an essential communication channel. Mailcharts collects and categorizes these emails, showing the frequency of their sending and other parameters that allow for quick analysis of competitors’ actions.
   10. Newspoint: This tool collects opinions about both competitors and your own business from all electronic media and social platforms. Customer opinions are an important source of knowledge about what needs improvement or emphasis in advertisements.
   11. SENUTO: A tool for analyzing competitors’ actions on Google. By collecting and comparing keywords from your site and others, you can increase traffic to your site.
   12. iSpionage: This tool observes advertisements ordered by competitors. It’s used for analyzing PPC campaigns and keywords used in Google AdWords.
   13. Social Blade: A tool to check the popularity of celebrities endorsing various brands on platforms like YouTube, Instagram, and Twitter.
   14. BuiltWith: An interesting tool that shows the technologies your competition uses on their website. It’s a clue for how their site works and an opportunity to see the best solutions.
   15. PricePanorama: Useful in the e-commerce industry, this tool monitors and analyzes prices in various online shops. It can also compare competitor prices with your own.

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