Spending €25K+
a year on marketing
and not sure what works?
You have an agency, a budget and data — but no confidence that your marketing is actually generating revenue rather than just costs. I'll find the answer in 7–10 days.
Coders Lab
per lead
from €10M (EIF)
in digital
Lab
Your agency reports its own slice, not the whole system
CTR is up, CPC is down, leads are coming in — but no one connects this to actual sales. Reports look great. Revenue doesn't grow.
You have 5 dashboards and none of them tell the truth
GA4 says one thing, Meta Ads another, HubSpot a third, CRM a fourth. You don't know which channel actually converts to revenue.
No attribution model — decisions made on gut feel
You don't know which channel delivers ROI 3:1 and which just burns cash. You scale campaigns you don't understand and waste budget 2× faster.
Marketing Strategy or a focused audit
In 7–10 days you get a full diagnosis of every channel + a 90-day action plan. Concrete numbers, not theory.
Marketing Strategy
Attribution model
CAC per channel, ROI per campaign, LTV per segment. Leads → SQL → closed deal → revenue.
Source of truth dashboard
GA4 + CRM + campaigns + sales in one place. Live link ready to share with leadership.
Priority map
Quick Wins (7–14 days) vs. Game Changers. You see immediately what to do first.
90-day implementation plan
What, who, when. Ready to delegate to your team or agency, with KPIs for every action.
2× strategy sessions
2h each. Session 1: results presentation. Session 2: Q&A + implementation planning.
Executive Summary + Full Report
3-page board summary + full 20–30 page report for CMO/team.
Or choose a specific area to audit:
Competitive Analysis
What market leaders are doing and how to get ahead of them.
€1 190 netUX & Conversion Audit
Where users are dropping out of the funnel and how to fix it.
€1 490 netDigital Campaign Audit
Meta Ads + Google Ads — what's working, what's burning budget.
€1 290 netQuick Audit (2h)
Diagnostic session — rapid situation assessment and priority setting.
€690 netI don't run campaigns.
I check whether your
marketing makes money.
Not an agency, not AI, not in-house. An independent auditor with zero conflict of interest.
20 years from both sides of the table
15 years client-side + 6 years agency-side. I understand the business and know how to execute. I'm not a theorist.
Zero conflict of interest
I show what to optimise and what isn't working. My job: tell you the truth, even when it's uncomfortable.
Concrete results, not theory
You get a live-data dashboard, a priority map and a 90-day plan — ready to implement or present to your board.
Your agency won't tell you campaign XYZ isn't working — because they're billing for it. I run an independent audit to work for your growth, not theirs.
— Łukasz Sibiga, Competivo
Łukasz Sibiga
For 15 years I built marketing from the client side — I understand CEO pressure and investor questions. For 6 years on the agency side I learned how to execute it technically. Today I combine both perspectives as an independent auditor.
From first call to finished report
in 7–10 days
A simple, predictable process. You know what's happening at every step.
Free diagnostic call
30 minutes online. I understand your business, goals and current strategy.
Analysis & diagnosis
I integrate GA4, CRM and campaigns. I build the attribution model and identify budget waste.
Report + 90-day plan
Priority map, Quick Wins, Executive Summary for leadership.
Strategy sessions
2× 2h sessions. Results presentation, Q&A, implementation planning.
Numbers, not promises
Selected projects and documented outcomes.
1,000% user growth, 112 SQL leads per month, organic traffic from 11 to 2,700 phrases. Full marketing strategy and digital channel optimisation.
Conversion: 3.01% → 5.48%. CPL: €37 → €23. Monthly lead volume: 4,000. UX audit + Meta Ads campaign optimisation.
Launching a new fintech brand on the market. Full 360° marketing system from strategy to execution. Brand awareness built from zero.
What clients say
Łukasz was the first to show us that our 3 Meta campaigns were generating leads, but none of them were closing in the CRM. We saved €10K per year and reallocated the budget to where there's actual ROI.
I needed a report I could show the CEO and say: here's where we were losing money and here's what we're doing next. Łukasz's audit gave me exactly that — plus the arguments to defend my Q2 budget.
I was sceptical — I thought it would be another report with obvious conclusions. Instead I got an attribution model that showed SEO delivers ROI 4.1:1 and Google Ads 1.2:1. We completely changed our budget allocation.
Ready to see
where you're losing money?
Book a free 30-minute diagnostic call. I'll analyse your situation and show you where you're leaving revenue on the table — no commitment required.